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Webinar: Developing a T.R.U.E. Employer Brand
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Webinar: Developing a T.R.U.E. Employer Brand

9/14/2017
When: Thursday, September 14, 2017
1:00 to 2:00 pm
Where: Online
United States
Contact: Alex Mascaro
781-239-8709


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NEHRA's Webinar Series:

Developing a T.R.U.E. Employer Brand

Presented by Talent Works International

Description

The fact is that brands don’t always have to be slick, corporate and super-polished. What they need more than anything else is ‘believability.’ The best employer brands reflect what it is really like to work within an organization, using a tone of voice that sounds real, with images that look real – with facts, figures, anecdotes and stories that make it credible.   You’ll never be able to control everything that a candidate reads about your organization. But if you’re a candidate, and you’re reading conflicting stories, opinions, perceptions and reviews about an employer, what do you need to do?   You need to work out what is true. Or, more precisely, what is T.R.U.E.

Join Jody Robie, Senior Vice President and Dan Birmingham, Global Creative Director from Talent Works as they share insights into the way to evaluate, develop and create a TRUE authentic employer brand.  Join us and learn how to engage and attract the right candidates for your business.  You will come away with a clear plan of action using the T.R.U.E acronym to help create a brand with is authentic, distinctive and unique.  Talent Works Int’l is an award-winning global talent communications firm which helps organizations around the world build effective and efficient talent strategies through our research, sourcing and creative teams.

 

Presenter:

Jody Robie is the Senior Vice President North America for Talent Works International (TWI). www.talent-works.com. Talent Works International is a global talent communications firm which helps organizations around the world build effective and efficient talent strategies through our research, sourcing and creative teams. With the North American headquarters in Waltham, MA, TWI continues to be a strong supporter of NEHRA. Please contact jody.robie@talent-works.com or talent-works.com for more information.

Cost:  Members - FREE     Non-Members: $50

 

CEU Credits:

This program has been applied for 1.0 General Credit Hours.

NEHRA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. For more information, visit the SHRM certification website at www.shrmcertification.org

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

 

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